Your website is the only online space that you control.
Are you using it to its full potential?
The Pillars Of Effective Web Design
Effective website design can influence the success (or failure) of your entire business. If there’s one thing in your business that you should not take lightly, it’s this. Let’s see how we can make your website help you instead of hurting you.
Less is more
When it comes to effective website design, the simpler the better!
People come to your site with a purpose in mind. It’s your job to know what that purpose is then to design web pages that help the user address it.
A Picture is worth a thousand words
Yes, it’s a cliche, but it’s also true! Pictures convey a lot more information in less time than large blocks of text. Images can also be strategically placed to guide users to where you want them to go.
When choosing images for your website, quality is critical! Avoid stock images that look like stock images. All images should be high resolution and match the overall style of your website.
Aesthetics are pleasing (everything)
Visually appealing websites are an indicator of professionalism, quality and
People are used to standard website layouts. You need to find a way to be unique while still using enough convention to make it easy for users to intuitively know what to do and how to it.
Congruence between email communication, ads, landing pages, and your website make it easy for customers to understand what you are and what you aren’t. Simplicity and consistency will always lead to more effective and efficient branding and communication.
User Experience (UX)!
No discussion of web design would be complete without a discussion about user experience (“UX”). All of the items we have discussed here contribute to the user experience.
The best way to think about UX is to think about removing every little piece of friction that might be required to do anything that you want a customer to do. Friction is your enemy and UX is your secret weapon to destroy it.
This means optimizing UX for technical issues like page load speed, navigation elements that make it easy to know what to do and where to do it as well aesthetic elements that make the UX more pleasant.
What To Do Next:
- Signup to our free membership to get exclusive insight that will keep you ahead of your competitors.
- Hire us to do the work! Contact us using the form below.
Frequently Asked Questions
We want you to be comfortable working with us so we have tried to answer all of the most common questions below. If there is a question that we have not answered, feel free to contact us by using the form at the end of this page.
What specific services do you offer?
We offer digital marketing services for social media management, paid ads management, SEO, design and web / app development. Get more information about each service from drop down menu under "Services" in the main menu above.
What do your services cost?
Pricing for our social media management packages is located here. All of our other services will be quoted on a case by case basis. You can request a quote and also request any custom services by contacting us using the form at the end of this page.
What kind of results can I expect?
For social media management, paid ads management and SEO, we cannot guarantee specific results, however, our objective is to execute a plan that results in increased engagement, increased brand awareness, increased brand affinity, increased sales and a better ROI on marketing spend. In summary, we aim to provide quality deliverables that exceed the value of your investment.
How do you work with clients?
We believe in vigilant communication, smooth project execution and efficient workflows. We know that proactive and engaged communication generates the best results and the best relationship with our clients.
We always offer a one on one, attentive service and do everything we can to understand the unique qualities of your brand and your requirements.
How To Reach Us
We love to help!
100 Wilshire Boulevard,
Santa Monica, CA, 90401