Is Your Brand Social?

It starts with awareness, leads to engagement

and ends with sales.

Need Better Results From Social?

 

Social media is crucial to the success of almost any business but, unfortunately, most businesses are not using it to its full potential. Although the number of “follows”, “likes” and “shares” still matters the credibility of your brand is also influenced by many other factors.

Here’s the obvious challenge with social – you have no choice but to fully understand the needs of your audience.

Here are some strategies that we can help you to implement.

 

1. Chatbots

Chatbots can be a great tool for some brands and terrible for others. You may have already heard, but chatbots are in. If your social presence generates a lot FAQ’s then chatbots are one digital tool that can communicate and resolve problems for your customers without any human involvement. Chatbots also integrate with the platforms that your audience feel most comfortable interacting through – social media.

 

2. Create a personalized experience for your customers

 

Personalization is the driver behind the next/current evolution of digital marketing. For example, instead of directing potential customers to landing pages, direct them to a Messenger window with your chatbot so that it can find out what your customer really wants then direct them to the part of your site that addresses their needs. Instead of trying to sell, you’re trying to help – and it results in more sales! 

 

3. Effective content marketing strategies

Engaging content is the (legitimate) trojan horse that enables your audience to see and interact with your brand. On the one hand, engaging content is (by definition) high-quality content but the only way to create engaging content is to create a lot of content because your audience will not show high engagement with all of your content. Therefore, you need to find an optimal combination of quantity and quality. Generate a high quality of smaller pieces of content, wait and see which content your audience loves then double down on that content with more and higher quality content. This is not as simple as it sounds but we can help.

4. Create a community for your audience

You don’t just want followers, you need a community. Followers are static until they are activated to engage with your brand and it’s the engagement that creates a community. Create a community by:

  • Asking your audience questions
  • Gathering their opinions
  • Liking and sharing some of their posts rather than just the other way around

 

5. Diversify your content

Too much of one thing gets boring. If you want people to interact with your brand regularly then you need to give them a reason to do it. If you sell shoes, create content around all aspects of fashion and relate it back to shoes. There’s only so much time that people will allocate to shoes but they will allocate more time to broader issues like their overall fashion sense and what it says about them and how it makes them feel.

 

6. Use brand advocates

The people who love your brand are your best promotional tool. You don’t have to direct all your efforts to finding new customers – you can leverage the customer you already have. For example, you can create a content where you ask them to create posts (“user-generated content”) that show them using your product and winner will win a free product. Then you can review the customers and see if any of them are social influencers and negotiate an arrangement for them to promote your brand to their audience.

    What To Do Next:

    1. Signup to our free membership to get exclusive insight that will keep you ahead of your competitors.
    2. Hire us to do the work! Contact us using the form below.

       

      Frequently Asked Questions

      We want you to be comfortable working with us so we have tried to answer all of the most common questions below. If there is a question that we have not answered, feel free to contact us by using the form at the end of this page.

      What specific services do you offer?

      We offer digital marketing services for social media management, paid ads management, SEO, design and web / app development. Get more information about each service from drop down menu under "Services" in the main menu above.

      What do your services cost?

      Pricing for our social media management packages is located here. All of our other services will be quoted on a case by case basis. You can request a quote and also request any custom services by contacting us using the form at the end of this page. 

      What kind of results can I expect?

      For social media management, paid ads management and SEO, we cannot guarantee specific results, however, our objective is to execute a plan that results in increased engagement, increased brand awareness, increased brand affinity, increased sales and a better ROI on marketing spend. In summary, we aim to provide quality deliverables that exceed the value of your investment.

      How do you work with clients?

      We believe in vigilant communication, smooth project execution and efficient workflows. We know that proactive and engaged communication generates the best results and the best relationship with our clients.

      We always offer a one on one, attentive service and do everything we can to understand the unique qualities of your brand and your requirements. 

      How To Reach Us

      We love to help! 

      100 Wilshire Boulevard,
      Santa Monica, CA, 90401

      info@radlydigital.com

      LET US HELP YOU

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