Landing Pages Must Sell!

How to make a pitch that results in

Sales or Signups.

 

The Anatomy Of Effective Landing Pages

 

The effectiveness of your landing pages can literally be the difference between a negative and a positive ROI.

A persuasive landing page grabs the attention of visitors then compels them to complete a conversion. Let’s see how it’s done.

 

Clean & Organized Design

The look, feel, and overall structure of your page design will have a huge impact on the effectiveness of your landing page and how well it drives conversions. It’s critical to make sure that all elements of the landing page contribute to the conversion objective (whether it’s filling out a form, completing a purchase, signing up for a guide or newsletter, etc). This means that all elements need to be clear, simple, consistent and leading to a singular objective. An effective landing page also uses eye-catching colors and images.

 

Minimalism

The page should include natural navigation and no distractions (like pop-ups). Provide all the necessary information needed for a visitor to convert, but nothing extra. Too much information can overwhelm many visitors so keep it short and sweet. Make sure that information can be easily scannable – e.g. use simple bullet points to explain details.

Consider what needs to be shown above the fold and what can be put below the fold. Most people know that they can scroll down for more information.

 

Headers Communicate Offer Value

An effective landing page should have a strong offer that outlines why the offer is valuable in clear and concise language. The headline and subheadings provide the best opportunity to promote the value of your offer.

 

Trust Signals

Effective landing pages use many trust signals that aim to convince visitors that the offer and brand are trustworthy. Trust signals can include testimonials, “Like” counters, reviews, trust badges, awards, endorsements, etc.

 

Mobile Friendly

Interacting with a landing page on mobile is more inconvenient than interacting with a landing page on a desktop. If you can’t make your landing effective on both platforms then you should consider creating separate mobile and desktop version of the landing page.

 

Forms Must Be Short

This is all about friction and friction is bad. You need to minimize the friction required for people to complete forms. Off course, you want more information about the person completing the form but it’s better to get that information by interacting with them after they sign up.

 

Custom Landing Pages for Individual Audiences

When it comes to landing pages – one size does not fit all. People want specific solutions to specific problems and they don’t have the patience to figure out whether your generic solution will apply to them. You have to do the heavy lifting – not the customer.

 

Landing Pages Must Be Consistent With PPC Ads

Effective landing pages match the words used in their page copy with the keywords and text used in the PPC ads that generated traffic to the landing page. Repeating the same text and key phrases reassure visitors that they are in the right place.

Test!

Effective landing pages are usually only be deemed to be “effective” after a lot of testing. The likelihood of one landing page becoming the best landing page is almost zero. You can always do better and testing is the only way to figure what works and what doesn’t.

 

Satisfied Customers

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Janet Renolds

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Sara Blankenship

Frequently Asked Questions

We want you to be comfortable working with us so we have tried to answer all of the most common questions below. If there is a question that we have not answered, feel free to contact us by using the form at the end of this page.

What specific services do you offer?

We will develop custom social media strategies for your specific band and circumstances. Tactics will will include creating and posting original content, posting curated content, engaging with current and potential followers with your brand voice. 

We understand that success in the fashion industry can be linked to the latest trends so we improve your chances of success by identifying and monitoring the latest trends that specifically impact your brand then develop strategies to take advantage of these trends.   

What do your services cost?

Pricing for our social media management packages is located here. You can also request any custom services by contacting us using the form at the end of this page. We offer extensive organic social media management services in addition to managing paid ad campaigns. We will be happy to adjust one of our existing social media packages to fit your needs or create a new custom package that includes a combination of organic and paid services. 

What kind of results can I expect?

We cannot guarantee specific results, however, our objective is to execute a plan that results in increased engagement, increased brand awareness, increased brand affinity, increased sales and a better ROI on marketing spend. In summary, we aim to provide quality deliverables that exceed the value of your investment.

We have an extensive knowledge of social media and have used it to help multiple brands succeed.

How do you work with clients?

We believe in vigilant communication, smooth project execution and efficient workflows. We know that proactive and engaged communication generates the best results and the best relationship with our clients.

We always offer a one on one, attentive service and do everything we can to understand the unique qualities of your brand and your requirements. 

Which social platforms do you use?

We specialize in Instagram but we also offer social media management services for Pinterest, Facebook andTwitter. We specialize in Instagram because we believe it is the best platform for showcasing fashion brands. 

How do you know who to target?

We will develop a persona of the ideal potential customer by reviewing the behavior and traits of followers and potential followers in order to identify people that will be most likely to engage with the brand and purchase products.  

Reach Us

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13005 Greenville Avenue,
California, TX 70240

+22 140 006 754

contact@divifinance.com

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